Digital Fashion Week

 

INTRODUCING AW17, NOW IN STORES

A story of laziness, procrastination and snobbish seclusiveness

 

By Tue Elkjær

 

When it was time for Copenhagen Fashion Week AW17, I found myself questioning why anyone actually attends fashion week – as a member of the press, you’re send pictures from the runway almost immediately, often together if a press release, that explains the thoughts behind the collection and many brands live casts the shows, so you can see the shows at home in real time. So why have the stress of picking out outfits, running to and from countless shows and events, always being offered an obscene amount of sponsored drinks, all while you starve, because food is hardly ever offered? Really, it’s always booze, never food, while all the other members of the press and notable personas walk around you, just waiting to note the first person, that gets drunk enough to loose their (pretense) of dignity (last season that person was me). Especially when you can follow everything digitally, in the comfort of your own home, while your wearing a comfortable pajama, with your fridge right by your side and no witnesses around!!!

Many brands are also skipping fashion week, saying it’s an obsolete middle man and instead goes directly to the masses through digital media.

So I decided to experience Copenhagen Fashion Week digitally and see if this really is the way of the future.

On the first day, I wake up with relief, because I do’t have the usual OMG-it’s-fashion-week-what-the-hell-will-I-wear-I-just-hate-all-my-clothes-crisis awaiting me today, since no one will see me anyway, behind my screen.

CPHFW kicked off with the Won Hundred show, with pictures from the runway made available to me by Copenhagen Fashion Week, which I can browse in my pajamas and robe, will sipping copious amounts of coffee & champus.

However, as time marched on and as my inbox exploded with the usual press releases, various videos from shows were live cast online and pictures were regularly uploaded to the Copenhagen Fashion Week’s press forum, I was hit with the monotony of just sitting on the same seat, all alone at home.

In fact, I ended up cheating and went to the Designers Nest Competion and attended the Maria Black Jewellery Reception, just to survive my own self-imposed exile. After that I quickly lost interest in even trying to keep up digitally.

In short, fashion week is not nearly as exciting as a strictly digital experience. You can’t sense the tension before each presentation, not to mention you don’t get to meet and greet the familiar faces of the industry or get any of the good gossip. So never again, will I skip the excitement of attending fashion week in the flesh.

Anyway, enough of that, please see our top favorite collections of the week, which are all ready to shop:

 

DAY 1

 

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DAY 2

 

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DAY 3

 

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