47Ronin

 

WEAR QUALITY ON YOUR SLEEVE

 

All pictures courtesy of Tong & 47Ronin

Words by Tue Elkjær

Watches seem to be making an increasing come back in fashion, having gone from practical tool, to fashion statement.

After all, we haven’t needed to have time clinging to our wrist, when we can always check it on our endless supply of mobile devices…not to mention nifty sites like WhatTimeIsItRightNow.com (can’t wait for Philbert to come out).

But that’s the thing about fashion, where being out of style means you’re bound to come back in.

Still, it’s not everyday, that we’re contacted by a watch brand, but that’s what we were on LinkedIn & now we’re hooked. We’ve chatted with Tong, who’s the eyes & hands behind the Japanese brand 47Ronin (no, we don’t know how it’s pronounced).

47Ronin sells handcrafted watch straps, which are all designed & crafted by Tong (no last name, you know, like Cher). The brand is thoroughly Japanese (while Tong is originally from Singapore), that uses traditional Japanese materials for their watch straps, like kimono fabrics & high end leather.

In fact, they have a whole passionate rant about the importance of using high quality leather for watch-strap-making, which we were emailed earlier – we will spare you the details & instead just tell you, that they really, REEEALLY care about the quality of their materials, especially leather.

The entire brand prides itself on quality, which we have heard before, but 47Ronin commits to high quality, by offering a lifetime warranty on their watch straps & naturally their products can be customized.

 

 

Picture courtesy of 47Ronin

 

47Ronin Watch Straps in Ugly Fat Magazine

Picture courtesy of 47Ronin

 

47Ronin Watch Straps in Ugly Fat Magazine

Picture courtesy of 47Ronin

 

47Ronin Watch Straps in Ugly Fat Magazine

Picture courtesy of 47Ronin

 

47Ronin Watch Straps in Ugly Fat Magazine

Picture courtesy of 47Ronin

 

47Ronin Watch Straps in Ugly Fat Magazine

Picture courtesy of 47Ronin

 

47Ronin Watch Straps in Ugly Fat Magazine

Picture courtesy of 47Ronin

 

47Ronin Watch Straps in Ugly Fat Magazine

Picture courtesy of 47Ronin

47Ronin Watch Straps in Ugly Fat Magazine

Picture courtesy of 47Ronin

 

For more about 47Ronin & their watch straps, see their website, Instagram or Facebook.