MASORÉ SS18

 

RESPECTING THE CRAFT

 

Masoré is one of the rarest things in fashion – a real unicorn – a brand that not only claims to create styles with respect for quality and traditional craftsmanship, but actually follows through on it, in a way that affects the way the entire company operates.

The womens wear brand was founded in 2016 by designer Marianne S. Rosendal, whose creativity and hands run the company in everyday life.

What’s so special about Marianne and Masoré is the focus on craftsmanship, which means all their styles are made by order and they recommend/insists, that first time clients book a meeting before buying.

Buying the styles is also a unique experience, because the styles aren’t mass produced, but tailored, you can’t just buy them in an online shop, but through email, where you’re asked to give your measurements. Imagine that, clothes adjusting to your measurements instead of the other way around – will wonders never cease!

Furthermore, the brand has a vision to design garments for women to enhance their confidence, femininity and maturity – three words one rarely hears in relation to womens fashion. In fact, Masoré’s official website says they wish to produce styles, that let; “women revel their inner personality”.

All of this sounds so psychological healthy and environmentally friendly, we’re practically reaching nirvana just writing about.

Bet hey, fashion is foremost a visual business, so let’s see the SS18 looks:

Pictures courtesy of Masoré

 

See & shop at Masoré

 

See & shop at Masoré

 

See & shop at Masoré

 

See & shop at Masoré

 

See & shop at Masoré

 

See & shop at Masoré

 

See & shop at Masoré

 

For more of Masoré and their work, check out their FacebookInstagram or website.