My Mitsiko

 

A LOOK AT SUSTAINABLE SLOW FASHION

 

All pictures courtesy of My Mitsiko

Photographer: Rasmus Sigvaldi

Makeup & hair: Bella Poulsen // Beauty by Bella P

All clothing: My Mitsiko

Words by Tue Elkjær

 
Sustainability is a big buzzword in the fashion industry and it’s usually used by people, who don’t seem to know its meaning, often at various summits and panel discussions within the fashion industry.

But sustainability is more than a buzzword. Sustainability refers to maintaining balance within a system, where the practices within that system, sustain the system. Using natural ressources faster than they are created is environmentally unsustainable, the same way it’s financially unsustainable to spend your entire monthly pay in one single day (even if you’re spending it on really cute shoes). Obviously the fashion industry needs to change drastically, in every single one of its institutional practices, if it’s to be sustainable in an environmental and social sense. But the consumers also needs to change their practices and their consumption.

The problem is, where does one find truly sustainable fashion?

In a small street in Copenhagen, there is a half-basement shop, named Rogue Artisans, that is committed to environmental and social sustainability, which is easier said than done. Rogue Artisans is owned by Metsu Jørgensen and the shop also serves as the studio for Metsu Jørgensen’s own brand; My Mitsiko.

Metsu, describes her designs for My Mitsiko as “Couture made with love from sustainable materials”.

In an age of green washing, it’s always refreshing to see designers, who let their process be guided by sustainable ideology, instead of just cramming the word ‘sustainable’ into their press releases (you know who you are, so please stop sending me crap releases).

My Mitsiko produces non-seasonal, show pieces, which are often made for the individual consumer, which means no mass production, which means less waste. This also gives My Mitsiko products a natural exclusivity, because once a certain fabric is sold out, then it’s sold out.

But for sustainable fashion design to work, it has to have, well…style and it has to appeal to consumers. Asked about the style of My Mitsiko, Metsu describes it more as an experience and a vision…”Through the looking glass where everything is perceived contrary and otherworldly, beheld from an impending distance where motion seem inconceivable”.

Now, as a potential consumer, what do you think of My Mitsiko?
 

Sustainable fashion

Picture courtesy of My Mitsiko

 
Sustainable danish fashion

Picture courtesy of My Mitsiko

 

Picture courtesy of My Mitsiko

 

Picture courtesy of My Mitsiko

 

Picture courtesy of My Mitsiko

 

Picture courtesy of My Mitsiko

 

Sustainable fashion

Picture courtesy of My Mitsiko

 

Sustainable fashion Ugly Fat Magazine

Picture courtesy of My Mitsiko

 
Sustainable scandi fashion

Picture courtesy of My Mitsiko

 

Picture courtesy of My Mitsiko

 

Sustainable fashion

Picture courtesy of My Mitsiko

 

For more about My Mitsiko or Rogue Artisans, see My Mitsiko’s website, Instagram or Facebook.